Category: User Experience

Atlantic City Disco Ball

The problem with big bang design

It starts with a really fancy deck in your inbox. I’ve received these as both an internal head of UX and as a product consultant. The deck is lovely, comprehensive, well written and detailed....

Monterey Aquarium Fish

Research vs Experimentation

I’m not much into to fishing but the few times I’ve gone out on a charter with friends it’s been pretty fun. This might be because the captain knows where the good spots are...

Customer Composite Sketch

Getting to know your customers better

Let’s say your company is really good at sales. The team knows who the buyer is, how to reach them, what they care about and close the sale. What happens next? Who is using...