Tagged: strategy

Jackson Hole Tram

Don’t be afraid to have a vision

This is a slightly edited version of a message I sent to my team: Today a prospect told us his vision of digital transformation and asked what ours was. I don’t think that’s ever...

Atlantic City Disco Ball

The problem with big bang design

It starts with a really fancy deck in your inbox. I’ve received these as both an internal head of UX and as a product consultant. The deck is lovely, comprehensive, well written and detailed....

Abstracted Stickies

How to design a successful workshop

Note: This originally appeared on the 3Pillar website Workshops are a great way to get your team aligned and moving quickly. I design workshops to meet my client where they are and get them...

Atirum Overlay

Ask simple questions to drive change

Who is our customer? What are we trying to accomplish? How did we get here? What did we learn? I like simple questions about important things. They strip away marketing speak. They force us...

NAB Show 2014 Logo

Join me for a workshop on monetizing content @ NAB

I’ve heard about NAB for years and now I get to see if for myself. I will be leading a workshop on how to think through your content montetization strategy, user needs and implementation.