Practical tips for building products, driving growth, and getting the most out of AI.

I build stuff, learn things the hard way, and help B2B tech people figure out product, design, and growth.

I'm here if you want help

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What you'll find here

Insights

Practical, no-BS writing on leading teams, building platforms, and making AI useful.

The Direction Stack

A framework for escaping scaling sludge. Align your vision, strategy, and execution without the 40-slide deck..

Talks

Ideas from conference keynotes, podcasts, and workshops.

Recent Insights

Builders are Evolving: Lessons from the AI Frontlines

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Transforming Decision-Making in B2B Tech Companies

Unlocking Team Performance: The Capability-Motivation-License Framework

Why I Became a Facilitator: Transforming Workshops into Powerful Experiences

Why I Love Customer Interviews (Even When They Prove Me Wrong)

Engineering Teams Accelerate with AI: Navigating the New Landscape

Want to Build Trust in AI? Start with This Triangle

Direct Your AI Story

How AI Is Changing What’s Valuable at Work (And What To Do About It)

Directionally Correct Newsletter

For leaders navigating growth, scale, and AI.
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About Jessica S. Hall

Product, Growth & Design Leader • AI Strategist • Speaker and Coach

I’m a product and growth leader who helps B2B tech companies scale smarter, deliver AI-powered products, and build platforms that grow. Over the last 20+ years, I’ve led product strategy, design, and go-to-market alignment across high-growth startups and large enterprise organizations.

I specialize in:

AI strategy for product teams
Driving platform growth
Aligning cross-functional teams around customer value
Fixing scaling sludge (when everything feels stuck but you’re supposed to be growing)

I’ve built and scaled AI-enabled platforms, led a redesign of an $800M+ product portfolio, and launched new products that unlocked $100M+ in projected revenue. I’m also the co-author of The Product Mindset and a TEDx speaker on product leadership.