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Directionally Correct Newsletter
In B2B, success creates complexity. Post-Series A, your product starts to veer off course. Your strategy gets lost. This newsletter is for the founders and leaders navigating that messiness of growth, scale and innovation.
About Jessica S. Hall
Product Leader • Executive Coach • TEDx Speaker
I've watched good companies fall apart at the exact moment they should have been taking off.
They had the talent, a product with potential, and some money. But nobody recognized what was going wrong and they didn't know what to do about it.
That's the post-Series A stall. I've seen it more times than I can count. And I've spent 25 years figuring out how to fix it.
I'm a builder, fixer, operator, and coach. I've led product at B2B tech companies through the stage where what got you here stops working and you aren't sure how to get to the next step. I co-founded Hallway Studio to work directly with the founders and product leaders stuck in that moment.
I jumped on the AI wave early. I spent two years interviewing AI and ML experts, testing everything I could get my hands on. I know what it actually changes about how B2B product teams work and what to build next.
I'm the co-author of The Product Mindset and a TEDx speaker.
But what I want most for the companies and leaders I work with is simple: the experience of being on a great team, building cool stuff that people actually love.
If that sounds like where you want to get to, let's talk.
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