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Directionally Correct Newsletter
For post-Series A B2B leaders struggling with scaling sludge.
Tools and stories from an operator who's been in the room.
What works when you have 6-9 months to catch the hockey stick.
About Jessica S. Hall
Product Leader • Executive Coach • TEDx Speaker
I've watched good companies fall apart at the exact moment they should have been taking off.
They had the talent, a product with potential, and some money. But nobody recognized what was going wrong and they didn't know what to do about it.
That's the post-Series A stall. I've seen it more times than I can count. And I've spent 25 years figuring out how to fix it.
I'm a builder, fixer, operator, and coach. I've led product at B2B tech companies through the stage where what got you here stops working and you aren't sure how to get to the next step. I co-founded Hallway Studio to work directly with the founders and product leaders stuck in that moment.
I jumped on the AI wave early. I spent two years interviewing AI and ML experts, testing everything I could get my hands on. I know what it actually changes about how B2B product teams work and what to build next.
I'm the co-author of The Product Mindset and a TEDx speaker.
But what I want most for the companies and leaders I work with is simple: the experience of being on a great team, building cool stuff that people actually love.
If that sounds like where you want to get to, let's talk.
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