Category: Product Management


Getting to Meaningful Feedback

I’ve spent this year getting feedback from small business owners, high school students, doctors, entrepreneurs and bankers. Every few months I start working with a new group of customers and every few months I have experiment...

Street Marking

How I do customer development interviews

Customer development interviews are one of my favorite things to do. I really like learning about people’s lives even though what I learn most often is that my ideas or my client’s ideas are wrong. My...

product sketches

Getting the Most out of Prototyping

This was originally published on the 3Pillar Global website and has been republished with permission.  Prototyping is a great way to test ideas and assumptions, but you have to be smart about what to...