Category: Strategy

Snowbird, Utah 2016

You’re funding technology wrong

Occasionally I work with clients who fund technology based on project business cases that are evaluated on a periodic or annual basis. These business cases require your leaders and their teams to spend endless...

First Tracks

Breaking the rules of facilitating

A facilitator is supposed to be a neutral party who keeps time and make sure people follow the rules of the exercise. I’m a facilitation rule breaker and not ashamed of it. We’re committed to...

Moving Painting

What Henry Ford Got Wrong and Right About Customers

If you advocate for including customers in the product development process you are going to inevitably will be confronting this: “If I had asked people what they wanted, they would have said faster horses.”...

Emberly Inspired Mural

What I Learned on Maternity Leave

My husband and I welcomed a little girl into the world over the holidays and it’s been a whirlwind since. I’ve learned to swaddle, what her cries mean (mostly) and a few things that...

Customer Composite Sketch

Getting to know your customers better

Let’s say your company is really good at sales. The team knows who the buyer is, how to reach them, what they care about and close the sale. What happens next? Who is using...

Value Prop Sketch

Finding My Value Proposition

I believe that sometimes you just have to start something even if you aren’t prepared. You may never be prepared and no one gets it right on the first try anyway. It’s how I started...