Getting to know your customers better
Let’s say your company is really good at sales. The team knows who the buyer is, how to reach them, what they care about and close the sale. What happens next? Who is using...
Category: User Experience
Do you know your customer?
If you get me as a ski instructor I look at your gear, how you stand and see what mood you’re in as I walk over to you. We chat and I ask where...
The Trouble with Voice of the Customer Programs
I’ve had a lot of conversations with folks at midsize to enterprise companies about Voice of the Customer (VOC) programs. In all of these conversations they are under pressure to create growth with little...
Most popular posts of 2014
I started at 3Pillar Global January 2, 2014 created this site as a way for me to capture what I’ve learned and I’ve learned a lot. How teaching skiing makes me better at UX...
Intuitive isn’t easy
Everyone says a product should be intuitive and they’re right except it’s doesn’t mean what you think it means. Also making something intuitive is really hard I find this object very intuitive to identify...
My favorite question: What does that mean to you?
If we are having a business-related conversation I will probably ask “what does that mean to you?” more than once. I’ve learned the hard way, that words don’t always mean the same things to everyone....
ModevUX Look Back
Thank you to the folks at Modev for putting on a great event, especially Jamiey Walking Bear. I sat in a few ModevUX sessions before ours so I was expecting a introspective crowd. That...
Our ModevUX Preview Podcast
Erik Isaksen and I joined Jamiey Walking Bear on the Modev Podcast to preview our workshop on Prototyping for Business Outcomes at ModevUX. Take a listen to the podcast Find out more about the...
Earn the Right to do More (Stop complaining about strategic impact and do something about it)
In UX circles people often complain about how executives don’t appreciate UX or listen to UX people on strategic matters. I have little sympathy for this. We research our users, understand their needs, use...
How home shows can help you sell your UX team
We’ve been watching a lot of real estate and remodeling shows while looking for a house. The experts always advise sellers to make things neutral and remove personal items. This is done so that...
