Last weekend I taught a workshop at DC Web Women‘s Code(Her) Conference and I mentioned a couple of my favorite books or resources on customer and user psychology. These have helped me and I hope they do the same for you. Please share your favorite in the comments.
Product Psychology
Some of the top talent in UX and product have done the work for you to curate a big collection of great content. That will help you understand your customers and their behaviors.
Octalysis – Complete Gamification Framework
If you want a quick but comprehensive introduction to Gamification, this is it.
Influence: The Psychology of Persuasion
Robert Cialdini’s book is a classic. He wrote it to help protect us from scammers, so use this knowledge for good.
The Power of Habit: Why We Do What We Do in Life and Business
We have many clients working to help people improve their health and fitness. This books helps us understand habits and how to change them instead of breaking them.
Image: Part of an art installation by The Public in England. I saw this years ago and tried to find them online, sadly they seem to have disappeared.