Ask simple questions to drive change
Who is our customer? What are we trying to accomplish? How did we get here? What did we learn? I like simple questions about important things. They strip away marketing speak. They force us to make choices. They expose misunderstanding and misalignment. They make it easy for people to understand take action. Asking simple questions can […]
Breaking the rules of facilitating
A facilitator is supposed to be a neutral party who keeps time and make sure people follow the rules of the exercise. I’m a facilitation rule breaker and not ashamed of it. We’re committed to our client’s success and that calls for an engaged partner who can share insights from other verticals, trends and their own […]