Tag: Cindy Alvarez

How I prepare for customer development interviews

When I’m doing a customer development interview my goal is to have an open and meaningful conversation that helps me really understand my subject’s pain, behaviors, needs, goals and how I can help them. My preparation process starts with asking two questions. What do I want to learn? Most customer development experts say to start […]

How I do customer development interviews

Customer development interviews are one of my favorite things to do. I really like learning about people’s lives even though what I learn most often is that my ideas or my client’s ideas are wrong. My style is very casual and conversational. I deliberately avoid anything that might make them feel like they are a research subject […]