Hallway Studio

How to plot your next career move

Child looking at rocks in Zion National Park

I’ve spent my career wandering. When the path seemed interesting and scary, I followed it. If I needed a skill I didn’t have, I chose a path where I could learn it. It’s easy to get lost on the path. It’s easy to get distracted from what we really want by status, money or comparisons […]

How I do customer development interviews


Customer development interviews are one of my favorite things to do. I really like learning about people’s lives even though what I learn most often is that my ideas or my client’s ideas are wrong. My style is very casual and conversational. I deliberately avoid anything that might make them feel like they are a research subject […]

What Henry Ford Got Wrong and Right About Customers

If you advocate for including customers in the product development process you are going to inevitably will be confronting this: “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford There isn’t any evidence that Ford said this but there sure are a lot of people who believe this quote […]

The Trouble with Voice of the Customer Programs

I’ve had a lot of conversations with folks at midsize to enterprise companies about Voice of the Customer (VOC) programs. In all of these conversations they are under pressure to create growth with little time or resources and previous attempts to launch product have not worked out so well. There are two problems they need […]