How to plot your next career move
I’ve spent my career wandering. When the path seemed interesting and scary, I followed it. If I needed a skill I didn’t have, I chose a path where I could learn it. It’s easy...
Tagged: Customer Engagement
How I do customer development interviews
Customer development interviews are one of my favorite things to do. I really like learning about people’s lives even though what I learn most often is that my ideas or my client’s ideas are wrong. My...
What Henry Ford Got Wrong and Right About Customers
If you advocate for including customers in the product development process you are going to inevitably will be confronting this: “If I had asked people what they wanted, they would have said faster horses.”...
The Trouble with Voice of the Customer Programs
I’ve had a lot of conversations with folks at midsize to enterprise companies about Voice of the Customer (VOC) programs. In all of these conversations they are under pressure to create growth with little...
