Hallway Studio

Ask simple questions to drive change

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Who is our customer? What are we trying to accomplish? How did we get here? What did we learn? I like simple questions about important things. They strip away marketing speak. They force us to make choices. They expose misunderstanding and misalignment. They make it easy for people to understand take action. Asking simple questions can […]

Rules of Prototyping Engagement

Start small, but start Starting anything can be really hard. Coming up with reasons not to start is easy especially when you try to follow a particular method or process exactly.  Maybe you aren’t ready to fundamentally change your software methodology, but you can probably get your team to spend 5 minutes during a meeting […]