My favorite Jobs to be Done resources
Jobs to be Done is a very effective way to think about what drives purchase and onboarding behaviors. I’ve been doing some workshops on it with colleagues and at first they aren’t buying it....
Jobs to be Done is a very effective way to think about what drives purchase and onboarding behaviors. I’ve been doing some workshops on it with colleagues and at first they aren’t buying it....
Note: This was originally published on the 3Pillar blog and has been republished with permission An engineering candidate asked me why a product development services company like us has product managers. I loved the...
This was originally published on Product Development Success Medium and enterprise companies are working hard to stay competitive and avoid being overturned by startups that are more innovative and nimble. They are trying innovation...
If you advocate for including customers in the product development process you are going to inevitably will be confronting this: “If I had asked people what they wanted, they would have said faster horses.”...
Note: This is the third in a series of posts about what is needed on an innovative team. Previous posts were on empathy and inquisitiveness A new idea is exciting and addictive. You can...
Note: This is the second in a series of posts about what is needed on an innovative team. The first was about empathy. In our office there is always a lot of discussion in...
Note: This is the first in a series of posts about what is needed on an innovative team. Teams should have different types of thinkers with different skills sets but these competency areas are...