Hallway Studio

My favorite posts of 2016

2016 was a big year for me. I was asked to lead and transform the Product Consulting team at 3Pillar. It’s been great to bring such a talented, adaptable and fun group of people together and learn from them. Here are a few of my favorite posts from this year: Determining the First Release The […]

How I prepare for customer development interviews


When I’m doing a customer development interview my goal is to have an open and meaningful conversation that helps me really understand my subject’s pain, behaviors, needs, goals and how I can help them. My preparation process starts with asking two questions. What do I want to learn? Most customer development experts say to start […]

How I do customer development interviews


Customer development interviews are one of my favorite things to do. I really like learning about people’s lives even though what I learn most often is that my ideas or my client’s ideas are wrong. My style is very casual and conversational. I deliberately avoid anything that might make them feel like they are a research subject […]

The scrappy guide to customer development recruiting


If you want to build a product that people want, you need to talk and test with people, lots of people and on a regular basis. This is going to take a serious, ongoing recruiting effort. Sometimes you can buy your way out of this problem by using a vendor. But money and time are not […]