Conducting great customer interviews (Take 3 podcast)
Interviewing customers is one of my favorite things to do. I like learning about them, their lives and discovering how my clients can help them. Even if that means that what I learn is not what I wanted to. I recently sat down with my colleague Vidhya Sriram to share our interviewing tips. I’ve also […]
If you want to run a good customer test, ask these quesitons
When I’m planning a test with my teams these are the questions that we ask ourselves. It really helps us to focus our efforts in planning, recruiting and creating a a prototype or other artifact to test. What do we want to learn? This is the best place to start and should drive the answers […]
Getting the Most out of Prototyping
This was originally published on the 3Pillar Global website and has been republished with permission. Prototyping is a great way to test ideas and assumptions, but you have to be smart about what to prototype and how much time and effort you want to put into it. Resources can be tight so you want to […]
Getting to know your customers better
Let’s say your company is really good at sales. The team knows who the buyer is, how to reach them, what they care about and close the sale. What happens next? Who is using it? How? What value do they get from it? Are they being well-served? More and more the customer is charge, their […]
Do you know your customer?
If you get me as a ski instructor I look at your gear, how you stand and see what mood you’re in as I walk over to you. We chat and I ask where you are from, what you do for fun, what you want to do today and your sport experience. As we head […]
Most popular posts of 2014
I started at 3Pillar Global January 2, 2014 created this site as a way for me to capture what I’ve learned and I’ve learned a lot. How teaching skiing makes me better at UX and product management Using tests to make prioritization easier Rules of prototyping engagement To crash, burn and rise again stronger My […]
Intuitive isn’t easy
Everyone says a product should be intuitive and they’re right except it’s doesn’t mean what you think it means. Also making something intuitive is really hard I find this object very intuitive to identify and use. I can put it bounce it while standing still or running, quickly deliver it to another person at a […]
How home shows can help you sell your UX team
We’ve been watching a lot of real estate and remodeling shows while looking for a house. The experts always advise sellers to make things neutral and remove personal items. This is done so that potential buyers don’t get distracted by odd or personal décor choices and so they can see themselves in the space. When […]