The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks

Companies need to continually adapt and improve products for customers. But rigid systems and old ways of thinking hold too many businesses back. By getting everyone collaborating—from engineers to executives—around truly understanding user needs, testing creative ideas quickly, and focusing on what adds value, companies can become nimble and responsive. This book provides a clear blueprint to breaking bureaucracy and empowering teams through shared purpose. Available on Amazon