My favorite Jobs to be Done resources
Jobs to be Done is a very effective way to think about what drives purchase and onboarding behaviors. I’ve been doing some workshops on it with colleagues and at first they aren’t buying it....
Category: Strategy
Helping a CXO let go
I’ve seen CEOs who are deeply involved in color schemes, CTOs who want to control every architecture decision and product leaders who are very particular about agile rituals. I’ve written before about how to...
How to avoid a $32M flop: Inside the Hertz-Accenture Lawsuit
Last week, Hertz sued former marketing partner Accenture LLP for failing to deliver a promised redesign of their website and mobile apps. While the complaint is still in dispute, companies can learn from what we know...
How to be more convincing in your next big meeting
One of my crew is giving a presentation to the sales team and as we we’re prepping I used a bunch of my go to tips. These may or may not be the best...
What is an “outcome” and why does it matter?
Outcomes are the new hotness in product development and it’s pissing me off. I’ve been talking about them for years and now more prominent people are doing it so it looks like I’m following...
The product development leadership gap
A few weeks ago I met with the product and design team members from a big company. I asked them what they were driving towards. Their first answer was to say they need reduce...
Questions to ask when you hear “we need to accelerate development”
No one calls me when things are awesome. Google and Facebook aren’t calling me. The people that call me need help and one of the most common things I hear is that they need...
Don’t be afraid to have a vision
This is a slightly edited version of a message I sent to my team: Today a prospect told us his vision of digital transformation and asked what ours was. I don’t think that’s ever...
My favorite posts of 2016
2016 was a big year for me. I was asked to lead and transform the Product Consulting team at 3Pillar. It’s been great to bring such a talented, adaptable and fun group of people...
10 books to help you make your company and product better
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries It’s a must read at my company and we’re not alone. Lean Customer Development: Building Products Your Customers...
