My favorite Jobs to be Done resources
Jobs to be Done is a very effective way to think about what drives purchase and onboarding behaviors. I’ve been doing some workshops on it with colleagues and at first they aren’t buying it....
Jobs to be Done is a very effective way to think about what drives purchase and onboarding behaviors. I’ve been doing some workshops on it with colleagues and at first they aren’t buying it....
I’ve seen CEOs who are deeply involved in color schemes, CTOs who want to control every architecture decision and product leaders who are very particular about agile rituals. I’ve written before about how to...
Last week, Hertz sued former marketing partner Accenture LLP for failing to deliver a promised redesign of their website and mobile apps. While the complaint is still in dispute, companies can learn from what we know...
One of my crew is giving a presentation to the sales team and as we we’re prepping I used a bunch of my go to tips. These may or may not be the best...
Outcomes are the new hotness in product development and it’s pissing me off. I’ve been talking about them for years and now more prominent people are doing it so it looks like I’m following...
A few weeks ago I met with the product and design team members from a big company. I asked them what they were driving towards. Their first answer was to say they need reduce...
People / Product Management / Strategy
by Jess · Published November 19, 2017 · Last modified November 20, 2017
No one calls me when things are awesome. Google and Facebook aren’t calling me. The people that call me need help and one of the most common things I hear is that they need...
This is a slightly edited version of a message I sent to my team: Today a prospect told us his vision of digital transformation and asked what ours was. I don’t think that’s ever...
2016 was a big year for me. I was asked to lead and transform the Product Consulting team at 3Pillar. It’s been great to bring such a talented, adaptable and fun group of people...
People / Product Management / Strategy / User Experience
by Jess · Published August 1, 2016 · Last modified August 2, 2016
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries It’s a must read at my company and we’re not alone. Lean Customer Development: Building Products Your Customers...