My favorite Jobs to be Done resources
Jobs to be Done is a very effective way to think about what drives purchase and onboarding behaviors. I’ve been doing some workshops on it with colleagues and at first they aren’t buying it....
Tagged: strategy
How to avoid a $32M flop: Inside the Hertz-Accenture Lawsuit
Last week, Hertz sued former marketing partner Accenture LLP for failing to deliver a promised redesign of their website and mobile apps. While the complaint is still in dispute, companies can learn from what we know...
What is an “outcome” and why does it matter?
Outcomes are the new hotness in product development and it’s pissing me off. I’ve been talking about them for years and now more prominent people are doing it so it looks like I’m following...
The product development leadership gap
A few weeks ago I met with the product and design team members from a big company. I asked them what they were driving towards. Their first answer was to say they need reduce...
Don’t be afraid to have a vision
This is a slightly edited version of a message I sent to my team: Today a prospect told us his vision of digital transformation and asked what ours was. I don’t think that’s ever...
The problem with big bang design
It starts with a really fancy deck in your inbox. I’ve received these as both an internal head of UX and as a product consultant. The deck is lovely, comprehensive, well written and detailed....
How to design a successful workshop
Note: This originally appeared on the 3Pillar website Workshops are a great way to get your team aligned and moving quickly. I design workshops to meet my client where they are and get them...
My favorite posts from 2015
Happy New Year! I wish you and yours all the best. Here are a couple of my favorite posts from the last year: Getting to Meaningful Feedback How I do customer development interviews Getting...
Ask simple questions to drive change
Who is our customer? What are we trying to accomplish? How did we get here? What did we learn? I like simple questions about important things. They strip away marketing speak. They force us...
Earn the Right to do More (Stop complaining about strategic impact and do something about it)
In UX circles people often complain about how executives don’t appreciate UX or listen to UX people on strategic matters. I have little sympathy for this. We research our users, understand their needs, use...
