Interviewing customers is one of my favorite things to do. I like learning about them, their lives and discovering how my clients can help them. Even if that means that what I learn is not what I wanted to. I recently sat down with my colleague Vidhya Sriram to share our interviewing tips.
I’ve also written a few posts about interviewing that you might find helpful:
How I prepare for customer development interviews
How I do customer development interviews
The scrappy guide to customer development recruiting
Image: I created this painting a few years ago and it’s currently hanging in our bathroom